At Mr Fox HQ we believe in buying British and supporting independent labels, we have chosen six of our favourite British childrenswear brands and picked some of our favourite pieces from their collections.
1. I Love Gorgeous
This one’s only for the girls, but we’ve been buying presents (and even flower girl dresses) from I Love Gorgeous since their launch because the style is so quintessentially British and the pieces are really nostalgic. Back in the day it was a choice between a range of pretty dresses, but now the brand offer a variety of seriously stylish items, from coats and shoes to brilliant embroidered denim jumpsuits.
Smalls is the creation of two friends hailing from New Zealand who have had their own families in England. Cat and EJ have six children between them and found they relied on merino to keep them warm, but couldn’t find any decent kidswear beyond the baby stage, so they created it. We love the fact that the pieces are super soft, really light and not chunky. Kids can keep cool in summer, warm in winter and you rarely even have to wash them – but when you do, just bung them in the machine. Pretty, practical and 100% natural.
Scottish brand Luluzulu was launched in 2014 by Katie & Richard Kendrick and initially got a lot of press for their Beau hats (which we featured last year in our Superhero Style feature). So we are delighted that they have now expanded the range to include soft comfortable loungewear pieces with clean lines and a contemporary edge. Their progressive knitwear is designed to encourage a sense of adventure and we also love the responsible, reusable ‘second life’ packaging.
4. Play Is Work
Finnish-born, Canadian-raised Kajia Vogel launched Play Is Work when she had her own family in the UK. The concept behind the brand is that kids’ clothing should be functional, simple and robust. Kajia gets her inspiration from ‘Bauhaus philosophy and design to the Scandinavian aesthetic, Waldorf and Montessori beliefs to the ideas of modernist pioneers’. The leather trousers and overalls are based on her mother’s handmade clothes when she was a child. We love the utilitarian aesthetic and the durable but modernist design.
5. Miss Hall
With the emphasis on washable and wearable, Rebecca Hall designs clothes with her own children in mind, using the softest wools, beautifully woven cotton shot with metallic, or a signature colour-pop of ribbon. We like the nod to classic kidswear and the simplicity and innocence of the styling.
6. Jessie & James
Hats off to any husband and wife team, but especially Jessie & James who both cut their teeth at Vivienne Westwood, before launching their own childrenswear label in 2014. Thoroughly British, preppy and cool, we love the serious tailoring, the quirky badges and the design flair.