My Go-To Gifts: Alex Eagle

Alex Eagle by Marlene Sørensen B

Cool hunter, designer, creative director of The Store at Soho House and owner of eponymous store on Walton Street, Alex Eagle shares her go-to gifts for children with Mr Fox

I always like there to be a sense of adventure with the gifts I give to children. I avoid faddy, plastic ‘landfill’ gifts and try and opt for wood or other made-to-last items. It’s fun to give something that helps boost the imagination or inspires adventure. Timeless clothes are definitely on the list. The Alex Eagle X  Elfie collaboration pieces are all based on long-loved items from my childhood wardrobe. I can’t help there being a touch of nostalgia in everything I buy for children. It’s like having the opportunity to relive my own happy childhood through them.
Alex Eagle's favourite gifts for children

Waddler Wolf Mittens
1. These Waddler hand-knitted alpaca wolf mittens remind me of something I had when I was a little girl. I love anything with a face or character. They mean children are more likely to want to wrap up warm with their friendly wolves.

Anne-Claire Petit Mushroom Stool from the Conran Shop2. This mushroom pouffe stool by Anne-Claire Petit for Conran Shop has a wonderful Alice in Wonderland feel to it, turning any child’s bedroom or nursery into a sweet fantasy land. £99Alex Eagle Fabric Flavours Star Wars pyjamas

3. For all those wannabe Luke Skywalkers out there. These Fabric Flavours Star Wars pyjamas are the perfect outfit for fans to snuggle up and watch the movie in. Alex Eagle x Elfie red coat

4. The Little Red Riding Hood Elfie London x Alex Eagle coat is for little girls and boys, and it is also reversible. The perfect all year round jacket for walking to school to climbing trees. £72GLTC wigwam playhouse5. Little Cowboys and Indians go crazy for this wigwam playhouse. It’s ideal to put in a room where you want to create a children’s area and keep children occupied for hours of fun without them being far from sight. Just as sweet in a bedroom as a garden and easily erected. £65Fruugo child's picnic basket6. There is nothing more fun than cooking and preparing for a picnic with kids. Wrapping sandwiches, boiling quails eggs, making treats and strawberries and cream. This Fruugo child’s picnic basket is adorable. Something you image little red riding hood might carry. £29.60

Alex Eagle is the creative director of The Store Berlin, and owner of beautifully curated Alex Eagle shop on Walton Street. She has two step-children, aged 8 and 13.