Editorial Policy

Mr Fox is strictly editorial. This means that we only feature products, places and concepts that we like and believe in. So you can trust that if you are taking a recommendation or spending your money on something we have featured, so would we. No one can pay Mr Fox to be included in our editorial content.

Occasionally we may include sponsored posts, but these will be clearly identified in line with our belief in clarity and authenticity. And, of course, we would still only work with a brand, product or experience that we would use or buy ourselves. Sponsors don’t write content, we write everything ourselves.

From time to time, we receive press rates or are invited to review products and experiences that companies believe would interest our readers. This doesn’t impact our coverage: we will include things if we genuinely rate them, if not, you won’t read about them here. We never feature anything that we have found sub-standard.

We use selective affiliate links, which means that if you click through and buy a product featured on Mr Fox, there’s a possibility that we will earn a small commission. The price you pay is unaffected by these links and, again, we never feature any product that we wouldn’t want to champion regardless.


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